How Marketing Teams Use BriteWiki for Campaign Management
Real-world examples of marketing teams using BriteWiki to plan campaigns, manage content calendars, and collaborate on creative projects.
Why Marketing Teams Need Project Management
Marketing teams juggle campaigns, content calendars, creative assets, and cross-functional collaboration. Without proper project management, deadlines slip, assets get lost, and campaigns launch incomplete.
Real-World Marketing Use Cases
📅 Campaign Planning
Epic: Q1 Product Launch Campaign
- Story: Email sequence (5 emails)
- Story: Social media content (20 posts)
- Story: Landing page design
- Story: Influencer partnerships
📝 Content Calendar Management
Epic: Monthly Blog Content
- Task: Research SEO keywords
- Task: Write blog post draft
- Task: Design featured image
- Task: SEO optimization
- Task: Schedule publication
🎨 Creative Asset Production
Epic: Webinar Promotional Materials
- Task: Event banner (1200x628px)
- Task: Email header graphic
- Task: Social media carousel
- Task: Speaker headshots
How BriteWiki Helps Marketing Teams
Collaborative Docs for Briefs
Create campaign briefs, content guidelines, and brand documents that the whole team can access and edit in real-time.
File Library for Assets
Store logos, templates, stock photos, and campaign assets in one organized location. No more hunting through Slack threads.
Task Dependencies
Mark that "Write email copy" must be completed before "Design email template" starts. Keep workflows logical.
Status Tracking
Kanban boards show what's in progress, what's blocked, and what's ready for review. Perfect for standups.
Marketing Team Best Practices
- ✓ Use Epics for campaigns, Stories for deliverables, Tasks for actions
- ✓ Create a "Content Calendar" project to track all publishing deadlines
- ✓ Store brand guidelines and templates in collaborative docs
- ✓ Tag tasks by channel (email, social, blog) for easy filtering
- ✓ Review completed campaigns and document learnings
Common Marketing Workflows in BriteWiki
| Workflow | Structure | Timeline |
|---|---|---|
| Blog Post | 1 Story → 5 Tasks | 1 week |
| Email Campaign | 1 Story → 8 Tasks | 2 weeks |
| Product Launch | 1 Epic → 12 Stories → 50+ Tasks | 2 months |
| Social Campaign | 1 Story → 10 Tasks | 1 week |